I am going to use a ‘black and white’ motif to help relate to the target audience as its represents the artist as being accessible. Normally hip-hop/rnb artist are people than fans look up too, but because he is a new artist and represents himself as being natural and down to earth, it conveys him to be more accessible and closer to his target audience (fan base).
This colour scheme of black and white going to the grey scale portrays him as not being materialistic as the colour grey is representing him as being sophisticated, which makes the artist seem more down to earth and know what he is doing.
